The technology arena has only been kind to the real superpowers. It doesn’t show mercy to the tech firms whose enterprising skills are outdated and whose principles are namby-pamby. It has been good to Apple Inc.; nice to Samsung or HTC; but phlegmatic to Microsoft and Nokia. These last two companies have not gotten much popular attention especially in the smartphone industry.
But they are now out to grab their chance for redemption.
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| Image Credit: www.phandroid.com |
As a matter of fact, the event served as an avenue to introduce two new smartphones: The Lumia 920 and the Lumia 820. The latter, however, was briefly presented as it was just a mid-priced handset with exchangeable covers (something old Nokia cell phones could do before they got kicked into oblivion). The highlight of the inauguration was the Lumia 920.
According to Jo Harlow, Nokia’s executive vice-president, the Lumia 920 is currently the most innovative smartphone in the world. She said that the phone takes pictures and captures videos of better quality despite the presence of low light. It also includes Nokia’s mapping database (which we hope is better than Google Maps and Apple’s homegrown mapping services embedded in its iOS), that provides maps for 200 countries.
It is universally known that in the late 90’s to the early 20’s, Nokia was the biggest phone manufacturer in the world. Samsung then usurped this feat from Nokia. Today, the Finland-based tech giant aims to achieve a strong foothold in the smartphone market using its Lumia phones as its mighty arsenal. Nokia attempted to make a gigantic wave this year when it released the Lumia 900 on AT&T, which cost around $100 along with a 2-year bond. In fairness to them, both Nokia and AT&T worked their asses off to provide a promotional campaign worthy of some reckoning. But efforts were still futile; sales were less than stellar.
The company also demonstrated a new feature called Nokia City Lens that allows users to point the camera at restaurants, food chains, and other local businesses and see reviews and recommendations above the image.
Microsoft also grabbed the opportunity to rehash its tools in Windows Phone 8. One feature is to be able to stitch together several photos into a panorama through PhotoSynth. Steve Ballmer, Microsoft’s Chief Executive, said the new Lumia phones portend a great year for the Windows OS.
According to him:
"This is a year for Windows. All of the devices are designed to be beautiful and functional, to work for you in your personal life and your professional life."
He was referring to the firm possibility that phones, tablets and PCs will soon run Windows 8.
The companies, however, have not divulged the prices nor the exact release dates of these new phones, but left a reassuring word that they’re going to be out before the year ends.
Will the new Lumia phone really dramatically salvage the apathetic condition of Windows phones, now that iPhone 5 is just around the corner? We'll never know then.. So, for you to not get drowned with the left and right new smartphone releases, better yet ask yourself.. Will I sell my cell phone for a new smartphone?
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